With CBSE board examinations knocking at the doors, stalls stocked with mock test papers have witnessed significant footfall at the New Delhi World Book Fair here.
Books filled with sample papers for Class X and Class XII examinations and of various competitive examinations, are distinctly arranged in sections at these stalls, making it easier for the visitors to browse and make their pick. Most publishers, however, claim that more than facilitating sales at the fair, their agenda is to introduce their brand or make them more popular among the audience. Arihant Publishers, one of the front runners in the genre of help-books, has books on sale from JEE Question bank, to BITSAT sample papers.Maneesh Raj, Marketing head, Arihant Books, says they were among the more populated stalls.
“The response is certainly dull compared to last time, but if we compare with other stalls, visitors seem to be dropping by at our stall the most,” he say. With the UGC application forms already out, Raj says,”The demand for UGC NET practice papers and their supporting books has been tremendous. “While subject wise books for JEE, BITSAT and other entrance examinations are also available, Raj says people prefer books that are more comprehensive and including everything in a single book.”Our ‘All in One Study’ series for engineering students has been selling like hot cakes.
Another book that has been extremely popular is our General studies book which has been updated as per the latest examination pattern,” he says. A visitor Anusha bought five books from the Arihant stall for her younger brother studying in Rajasthan. “He will be appearing for IIT, and Arihant sample papers are very useful during preparation,” she says.